design work
Previous designs that ranges from product campaigns and promotion for social platforms.
Software Used - Canon DSLR Camera, Adobe Creative Suite ( Lightroom, Illustrator, Photoshop), Canva, and Figma.
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Organic Social Asset - Product Highlight/ Spotlight
Organic Social Asset - Brand Sale Promo
Organic Social Asset - Customer Review
Organic Social Asset - Product Spotlight
the details —
SERVICE PROVIDED
Client wanted assets that can be used in a more evergreen approach. I created organic social assets by leading end to end creative production by curating art direction of photoshoot and design.
STRATEGY
I wanted to stick to company brand guidelines, while also elevating it to a place that skincare is going. It was important to do market research of brands, and would gain a lot from approaching the aesthetics that target millennial women demo ( ie, clean girl aesthetic, beach girl) while also taking into consideration their approach to having the ‘summer forever’ branding.
CLIENT
Heritage
ROLE
Designer and photographer
Roller-ball Campaign: The products displayed in these assets were a target Q3 product focusing on the demo 25-35 families. These custom made illustrations showcased each products individual scents in a fun way.
Roll On Aromatherapy Campaign: Calm
Roll On Aromatherapy Campaign: Astrology
Roll On Aromatherapy Campaign: Sleep
Friend Campaign: They wanted to carry out a consistent way relating to their audience. In order to answer customer questions, and get input from their customers on new products.
Friend Campaign/ Evergreen: Vertical Asset
Friend Campaign: Instagram Feed Asset
Friend Campaign/ Evergreen: Vertical Asset
the details —
SERVICE PROVIDED
Created organic social assets by leading end to end creative production, and social media management and creation by providing market research and design.
STRATEGY
Above you’ll see two campaigns - Rollerball Campaign, and Friend Campaign. I wanted to stick to company brand guidelines, while also elevating the content to be more relevant to market research to reach their target client avatar ( millennial ) while remaining relevant to popular trends to increase post engagement. You’ll see assets created having trending concepts ( ie, astrology, and non angular animation) outgoing, inviting feeling that can be used for reviews and promos.
CLIENT
Everyone Products
ROLE
Designer and social strategist
the details —
SERVICE PROVIDED
Created organic social and website assets and lead end to end creative production by doing market research and creating design and video promo for increased brand visibility.
STRATEGY
This was a start up brand that was still exploring their voice and figuring out their branding. They had a range of colors chosen, but still had a flexibility to explore what was trending for the audience they wanted to approach ( millenial women - exploring gen z).
CLIENT
Phyla Cosmetics
ROLE
Designer and Video Creator