Swear Collective
Social Media Asset Creation
social media assets
about
Swear Collective is a digital media group that has creative campaigns that touch on human experience or out of the box creative themes. They do collaborations with creatives to showcase their take on certain creative campaigns.
project
The campaign ‘Love, heartbreak, and everything in between’ was going to showcase a curated playlist to compliment the imagery already present. I was approached to create a Spotify playlist cover that could also transition as promotional material for Instagram. There was not a curated playlist at the time but a general idea on what would be present on this playlist which would be a edgy darker side of love.
process
mood board
I wanted to stay true to the concept that was presented which was the darker side of love. The tones were darker shades but focusing on blacks, grey, and the statement color purple that was seen throughout the campaign.
approach
When we listen to a music whether we are falling in love, already in love, or falling out of it music really speaks to peoples heart. Music is the narrator of this feeling, and the louder it can get the better.I wanted to showcase how we have listened to music in the past while still keeping a modern graphic feeling. I love iPods and CD’s, and how they were singularly used to listen to music with no other distractions. While designing this asset I wanted some fluidity so I added neon text to be floating out of the iPod. There are stickers and a barcode on the left, which are an ode to CD’s and what would usually be on the outside when purchasing them.