RTIC Outdoors
Social Media Asset Creation
about
RTIC Outdoors is an outdoor brand that stands by the concept of not needing to overpay for quality outdoor gear.
project
Find a brand that you see has room for better suited social media assets. Create an Instagram story, Instagram feed post, and Facebook feed post.
social media assets
When looking at their social media page I came across an opportunity to create new social media assets that more accurately reflected their brand. I created imagery and captions around the concept of a Winter Campaign. That was an opportunity I saw that was missing when it came to their approach to promotions since they usually target warmer months.
approach
Imagery: I focused on images with a blue hue to portray the colder season, but still keeping the imagery bright. The images also showcased people being active in the outdoors in order for customers to image themselves as these people. I chose fonts that reflected a more organic feel. The colors I chose I wanted to stay true to their blue and add more natural colors like brown and grey.
Messaging: I wanted the customer to feel warmth and playfulness through the caption. I wanted to convey the message that this brand can easily transition into the winter with ease. That even when it gets cold outside this brand will be right there with you.
Story Asset
Feed Asset
Instagram Asset Example
Feed Asset
Facebook Asset Example